ASK
Position OLIPOP as the soda for athletes who crave the nostalgia of what they grew up drinking.
Position OLIPOP as the soda for athletes who crave the nostalgia of what they grew up drinking.
INSIGHT
People still want soda, they just don’t want the guilt that comes with it.
People still want soda, they just don’t want the guilt that comes with it.
CONCEPT
By borrowing the language and visuals of retro fitness, OLIPOP reframes its functional benefits as something you can enjoy.
By borrowing the language and visuals of retro fitness, OLIPOP reframes its functional benefits as something you can enjoy.
These static ads visually merge OLIPOP cans with iconic 1980s fitness figures like aerobics instructors and bodybuilders to reference a time when health was perceived as fun.
At Mile 25 of the New York City Marathon, OLIPOP hosts a block-party that pushes runners toward the finish and encourages post-race celebration with the brand. Supporting billboards along the route keep OLIPOP top of mind from start to finish.
Partnering with Igloo, we designed a six-pack cooler with a built-in Bluetooth speaker styled like a retro boombox.
These ankle warmers, designed to resemble OLIPOP cans, extend the campaign’s 1980s fitness aesthetic into wearable merchandise.
This social media spot features Jane Fonda to connect the 80s workout aesthetic to OLIPOP’s idea of a modern healthy soda.