ASK
Introduce OLIPOP as the soda that makes gut health feel nostalgic.
Introduce OLIPOP as the soda that makes gut health feel nostalgic.
INSIGHT
Aerobics represents a time when health was disguised as fun.
Aerobics represents a time when health was disguised as fun.
CONCEPT
By borrowing the language and energy of retro fitness, OLIPOP reframes its functional benefits as something you feel and enjoy.
By borrowing the language and energy of retro fitness, OLIPOP reframes its functional benefits as something you feel and enjoy.
These static ads visually merge OLIPOP cans with iconic 1980s fitness figures like aerobics instructors and bodybuilders to reference a time when health was perceived as fun.
At Mile 25 of the New York City Marathon, OLIPOP hosts a block-party that pushes runners toward the finish and encourages post-race celebration with the brand. Supporting billboards along the route keep OLIPOP top of mind from start to finish.
Partnering with Igloo, we designed a six-pack cooler with a built-in Bluetooth speaker styled like a retro boombox.
These ankle warmers, designed to resemble OLIPOP cans, extend the campaign’s 1980s fitness aesthetic into wearable merchandise.
This social media spot features Jane Fonda to connect the 80s workout aesthetic to OLIPOP’s idea of a modern healthy soda.