ASK
Get young adults to believe a Victorinox knife makes cooking faster by cutting with Swiss-level precision.
Get young adults to believe a Victorinox knife makes cooking faster by cutting with Swiss-level precision.
INSIGHT
Switzerland is known for precision, so anything made there is expected to work exactly as it should.
Switzerland is known for precision, so anything made there is expected to work exactly as it should.
CONCEPT
Referencing Swiss heritage, we introduce the idea that Victorinox is Swiss for sharp, using close-up images and confident lines.
Referencing Swiss heritage, we introduce the idea that Victorinox is Swiss for sharp, using close-up images and confident lines.
This magazine ad uses a close-up photo of a block of cheese to tie Victorinox’s sharpness to Swiss precision. Placed in Food & Wine, it targets younger home cooks who want speed and control.
This bus stop ad uses a close-up of a Victorinox knife cutting through a kiwi alongside the line “Mediocrity won’t cut it, but our knives will” to emphasize Swiss precision. It speaks to younger, efficiency-minded cooks in fast-paced urban environments.
This building ad uses a giant knife to pierce the words “The Swiss don’t miss” to demonstrate Victorinox’s Swiss precision. By extending the knife beyond the billboard, the execution makes Victorinox impossible to ignore for urban audiences.
This ad show how the opening doors cut food by using the mechanics of an elevator to demonstrate Victorinox's sharpness.
Images used in this campaign were photographed by me using a macro lens and studio lighting to convey confidence and precision.