ASK
Increase campus awareness and attendance for the Jacobs School of Music’s 300-musician performance of Mahler’s Symphony No. 2.
Increase campus awareness and attendance for the Jacobs School of Music’s 300-musician performance of Mahler’s Symphony No. 2.
INSIGHT
Students are more likely to attend when an event feels big.
Students are more likely to attend when an event feels big.
CONCEPT
It’s Too Big for the Stage highlights the massive scale of Gustav Mahler’s Symphony No. 2 by emphasizing that over 300 musicians can barely fit on stage, making the size of the performance the main attraction.
It’s Too Big for the Stage highlights the massive scale of Gustav Mahler’s Symphony No. 2 by emphasizing that over 300 musicians can barely fit on stage, making the size of the performance the main attraction.
