ASK
Position AirWick StickUps as a reliable solution for eliminating odors in small spaces.
INSIGHT
Bad smells feel like something is attacking your space.
CONCEPT
AirWick StickUps are the everyday heroes protecting the smallest spaces in your home.
A digital takeover in between aisles stops shoppers mid-trip positioning StickUps as the hero against bad odor.
Placed directly inside grocery store bathrooms and paired with the product itself, this activation lets shoppers experience StickUpsĀ in action where odor matters most.
Embedded at the bottom of every shopping basket, we turn an essential touchpoint in shopping into guaranteed product exposure.