ASK
Get parents of neurodivergent children to see art supplies as tools for communication.
Get parents of neurodivergent children to see art supplies as tools for communication.
INSIGHT
When words are hard to express, kids find other ways to be understood.
When words are hard to express, kids find other ways to be understood.
CONCEPT
Show art as a valid way to communicate.
Show art as a valid way to communicate.
A creative outlet for parents on their way to pick up their kids.
Ad in a children’s art magazine ‘Cricket’ for kids to expand their interest, potentially finding the supplies they need for self-expression.
Karaoke using familiar lyrics as drawings to show how art is an effective form of communication. Not every kid understands the meaning of the lyrics, but drawings are a universal language.