ASK
Make Thermacell the easiest way for parents to keep mosquitoes out of their space.
Make Thermacell the easiest way for parents to keep mosquitoes out of their space.
INSIGHT
Mosquitoes feel invasive and take over your space.
Mosquitoes feel invasive and take over your space.
CONCEPT
Show Thermacell’s zone protection by drawing a boundary that mosquitoes can’t cross.
Show Thermacell’s zone protection by drawing a boundary that mosquitoes can’t cross.
Designed for quick viewing, these outdoor ads visually demonstrate how Thermacell's zone protection works to keep mosquitoes out.
A print magazine ad that introduces the product and explains how it works, continuing the campaign’s blue circle to represent zone protection.
A floor decal creates a protection zone around park benches, forcing pedestrians to detour demonstrating the brand’s "Draw the Line" promise.
A social carousel that highlights the family moments we protect from mosquitoes.