ASK
Drive consideration for AKKO device insurance among budget-conscious young adults.
Drive consideration for AKKO device insurance among budget-conscious young adults.
INSIGHT
When your device is gone, your world is gone.
When your device is gone, your world is gone.
CONCEPT
Show the real cost associated with a phone accident and position AKKO as protection for their independence.
Show the real cost associated with a phone accident and position AKKO as protection for their independence.
A price tag attached to every accident reveals the hidden cost of a broken phone
Placed along their commute, we stretch the workday to 83 hours forcing young adults to imagine paying off a broken phone.
By reframing the big, abstract cost of a broken phone as relatable sacrifices, it becomes something people instantly feel.
This stunt takes place in college campuses where we trap an actor in a transparent truck for 83 hours, we turn the abstract cost of a broken phone into a time-based reality students can’t ignore.